Content Marketing Manager

Permanent employee, Full-time · Tallinn

About us

Bisly is a technology company on a mission to save our planet by making professional intelligent buildings mainstream, so we save energy and fight climate change through deployment of our digital twin-based building automation portfolio, consisting both of software systems and hardware products. We have achieved market leader position in our home market and are actively looking to replicate that in our target markets in Germany, UK and Baltics.

Your mission

We're looking for a Content Marketing Manager who is a great storyteller to join our team and supercharge our content strategies. In this role, you’ll spend around 80% of your time working on engaging content and 20% managing our social media presence. You’ll understand how to tailor messages to different personas while weaving together a compelling narrative that aligns with our brand.

Key Responsibilities

Take overall responsibility for our content production — from strategy and ideation with the Head of Demand Gen to execution and impact analysis;
Help develop messaging, run experiments, and contribute to our ABM and ABX strategies;
Lead the creation of all types of content: blog posts, case studies, sales enablement materials (battle cards, one-pagers, decks, etc.), event flyers, video and audio content, and more;
Manage our social media presence: develop a strategy that uses social as both a branding and conversion tool and bring it to life;
Help us launch an inbound channel that drives audience growth, engagement, and a consistent flow of qualified leads (MQLs).

To succeed in this role, you'll have

4-5 years of experience in content production in tech with a track record of crafting high-performing content;
Proven experience strategizing and creating content for different stages of the funnel;
Practical experience applying SEO best practices in content creation;
Solid understanding of how to measure content success and its impact on revenue;
A self-starter who thrives in a fast-paced, high-impact scale-up environment — no micromanaging here;
Experience using AI tools for content creation — we’d love to hear about the tech stack you rely on;
Hands-on experience managing and growing social media channels as conversion drivers;
Deep understanding of B2B content marketing principles;
Bi-lingual fluency in English (all content will be in English).

Bonus points for:
· Product marketing experience in tech — hardware or software.
· Startup experience.
· Brand marketing experience.
· Data-driven mindset and approach to content.
· Fluency in German (nice to have but not necessary)

Why us?

At Bisly, we value talent, innovation,and collaboration. Here’s what you can expect when you join our team:

The chance to work on exciting projects and see your ideas come to life;
Flexible vacation time with additional birthday leave for your personal 'me time' to relax, explore or spend time with loved ones;
Book grant;
Health & Wellness compensation via Stebby;
Supportive work culture, with team-building events and activities.

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We are looking forward to hearing from you!

Thank you for your interest in Bisly! Please fill out the following short form.